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Research papers

Distribution-radar

A frequent problem in marketing research is how to collect information on the consumers of a product, which has a small market share. If a product is used by 5 out of 100 housewives one will need 4.000 interviews to reach a sample of 200 users. Many...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Olle Steiner
November 1, 1969
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Citation

Steiner, O. (1969a, November 01). Distribution-radar. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/distribution-radar